Pessoa Analista Sênior de Data Strategy – Especialista em Social e Influência
Core
Senior data analyst specializing in social listening and influencer dynamics to decode consumer behavior and digital conversations for a beauty brand.
Role type
Senior IC data strategy analyst (social & influence)
Builds
Strategic insights for brand campaigns, positioning, and category studies
Domain
Beauty industry + social media intelligence
Deliverable
dashboards & analysis
Required skills
Social listening platform expertise, digital scenario reading, qualitative data interpretation, cultural pattern identification, influencer evaluation metrics, social media metrics analysis, synthesis and storytelling
Preferred skills
Beauty/Perfume/Culture Pop domain knowledge, sentiment analysis methodologies, digital community clustering
Technologies
Brandwatch, Sprinklr, Stilingue, Buzzmonitor
Responsibilities
Operate and structure digital listening projects to monitor brand perception, campaigns, and product launches; Identify emerging trends, cultural movements, memes, and new consumption habits; Evaluate the impact and strategic fit of influencers and content creators; Translate social media conversations into behavioral diagnostics for strategic planning; Contribute to campaign closure reports with qualitative audience insights
