Pessoa Analista Sênior de Data Strategy - Especialista em Mídia e Negócios
Core
Senior data analyst connecting media investment and performance data with market and business outcomes for leading brands.
Role type
Senior IC data strategy analyst (media & business)
Builds
Cross-functional measurement plans, post-campaign reports, and actionable insights for media and business teams.
Domain
Media & Marketing / Retail / Beauty & Fragrance
Deliverable
dashboards & analysis
Required skills
Media metrics (impressions, clicks, CTR, CPM, CPC, reach/freq), Market/Competition metrics (SOV, SOI, Share of investment), Brand/Business metrics (Market Share, Brand Equity, Brand Lift, ROI, conversion), Ad Intelligence platforms, Media monitoring tools, Media managers (Meta, Google, TikTok Ads, Google Analytics), Data cross-referencing
Preferred skills
Retail category experience (Beauty, Fragrance, Seasonal), Data visualization tools (Data Studio, Google Cloud Platform/BigQuery)
