Manager, Implementational Planning, UK
Core
Lead digital media planning and buying for Tesco, developing integrated plans across paid social, display, and programmatic channels while mentoring junior team members.
Role type
Senior Digital Media Planner / Account Manager
Builds
Integrated digital media plans and connected systems linking multiple media channels for client Tesco
Domain
Digital advertising, media planning, and buying
Required skills
Digital media planning, programmatic buying, paid social strategy, data analysis, project management, strategic response development, presentation skills, team leadership
Preferred skills
Knowledge of DSPs and social ad managers, attribution modeling, viewability tools, Microsoft Excel proficiency, industry trend awareness
Technologies
DSPs, Social Ads Managers, verification tools, analytics platforms, attribution modeling tools, ad serving platforms
Responsibilities
Develop integrated digital media plans, lead connected system development, mentor junior team members, present audience insights to clients, manage media buying across channels
Seniority
Senior, hands-on IC with leadership responsibilities