(Senior) Programmatic Advertising Manager (all gender)
Core
Central point of contact for national and international clients, planning, managing, and optimizing programmatic advertising campaigns from concept to analysis for brands in retail, entertainment, and consumer goods.
Role type
Senior programmatic advertising manager
Builds
Data-driven media strategies and programmatic campaign setups
Domain
Digital marketing, programmatic advertising, performance marketing
Required skills
Programmatic campaign planning and optimization, DSP management (DV360, The Trade Desk, Amazon DSP), data analysis and reporting, media strategy development, cross-functional collaboration with media consultants
Preferred skills
Trend monitoring in programmatic advertising, testing new approaches, technical affinity for new software
Technologies
DV360, The Trade Desk, Amazon DSP
Responsibilities
Accompany campaigns from idea to evaluation, plan and execute programmatic campaigns, analyze campaign data and create reports, derive optimization measures, collaborate with media consultants and external partners, monitor industry trends and test new approaches
Seniority
Senior, hands-on IC