Programmatic Manager
Core
Overseeing day-to-day programmatic campaign activity, account management, planning, setup, and activation for assigned brands and clients.
Role type
Mid-level programmatic media manager
Builds
Digital media campaigns across programmatic channels for client brands
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic trading, DSP platform management, campaign planning, account management, data analysis, stakeholder communication
Preferred skills
DSP certifications, optimization tools expertise
Technologies
DV360, The Trade Desk, Xandr, Amazon DSP, MediaOcean
Responsibilities
Manage campaign timelines from briefing to post-reporting, develop programmatic plans using DSP capabilities, optimize campaign performance and pacing, mentor coordinators on campaign setup and optimization, communicate media plan requirements to internal teams, participate in client meetings and presentations
Seniority
Mid-level, hands-on IC