Product Manager - Activation
Core
Own the roadmap and lifecycle for Audience Activation, a B2B SaaS platform for technical messaging and campaign orchestration, driving customer adoption and revenue.
Role type
Senior Product Manager (B2B SaaS)
Builds
Audience Activation product (email/SMS delivery, audience orchestration, AI-powered personalization)
Domain
B2B SaaS / Marketing Technology
Deliverable
product features
Required skills
Product management for live scaled B2B SaaS, technical messaging/campaign platform ownership, analytical prioritization, US market/customer experience, technical concept simplification
Preferred skills
Marketing technology background, applied AI curiosity, startup speed operation, distributed team collaboration
Technologies
Email/SMS delivery, audience orchestration, AI-powered personalization
Responsibilities
Execute product roadmap balancing depth and delivery quality, translate technical tradeoffs to business impact, manage inbound discovery/specification and outbound launch/adoption, engage with customers and stakeholders to drive product decisions, partner with R&D leads on roadmap execution