Media Audit & Performance Consultant (m/w/d)
Core
Responsible for end-to-end digital KPI tracking and quality assurance of digital media campaigns, bridging client consulting and media buying to ensure transparent processes and contractual goal compliance.
Role type
Media Audit & Performance Consultant
Builds
Standardized audit templates and tracking processes for digital media campaigns
Domain
Digital Media & Marketing
Deliverable
dashboards & analysis
Required skills
Digital KPI tracking, Media audit, Media buying, Data analysis, MS Excel, Template creation, Cross-functional coordination
Preferred skills
TV, Print, OOH media knowledge, Medientransparenzgesetz (Media Transparency Act) familiarity
Technologies
MS Excel, Digital Media Tools
Responsibilities
Coordinate with client consulting and media buying teams to ensure continuous digital tracking; Analyze target vs. actual data to identify KPI deviations and initiate corrective actions; Design and maintain standardized audit templates for operational KPI tracking; Perform final quality checks on filled audit templates; Support data preparation for compliance with the Media Transparency Act and cross-category pitches.
Seniority
Mid-level, hands-on IC