Analytics Manager
Core
Lead day-to-day measurement, analysis, and reporting of brand campaigns for clients, turning data into actionable insights and business strategies.
Role type
Senior IC analytics manager (brand measurement)
Builds
Strategic measurement plans, campaign insights, and data-driven strategies for global brands
Domain
Digital media, brand analytics, marketing
Deliverable
Dashboards & analysis
Required skills
SQL, data modeling, BigQuery, Looker Studio, Google Slides, team leadership, stakeholder management, KPI definition, resource allocation
Preferred skills
Brand measurement solutions design, brand effectiveness studies, AI tool application (e.g., Gemini)
Technologies
BigQuery, MFG App, WPP Open, Looker Studio, Google Workspace
Responsibilities
Lead weekly 1-to-1s and quarterly upskilling sessions for analysts; build relationships with Client Service, Planning, and Activation teams; define KPIs and design measurement frameworks; manage third-party partners and resource allocation; present complex insights to senior clients
Seniority
Manager, hands-on IC with team leadership