Product Marketing Manager
Core
Shape how agency and carrier partners understand and adopt products by developing strategic positioning, messaging, and go-to-market strategies.
Role type
Product Marketing Manager
Builds
Product launches, GTM playbooks, marketing assets (videos, one-pagers, case studies), and enablement content for sales/support teams.
Domain
Fintech/Insurtech, B2B SaaS for independent insurance agents
Deliverable
product features
Required skills
B2B product marketing, storytelling, copywriting, go-to-market strategy, SMB buyer journey understanding, project management
Preferred skills
Fintech/Insurtech experience
Technologies
None stated
Responsibilities
Define product messaging and value propositions; own product and feature launches from planning to execution; create marketing assets and support campaigns; equip customer-facing teams with training and tools; conduct research and competitive analysis.
Seniority
Mid-Senior, hands-on IC