Programmatic Manager (m/w/d)
Core
End-to-end management of programmatic advertising campaigns, including setup, optimization, and client consultation across display, video, mobile, and audio channels.
Role type
Senior programmatic media manager
Builds
Data-driven media campaigns and dynamic creative optimizations for global brands
Domain
Digital advertising / AdTech
Required skills
Programmatic campaign management, DSP operations, Dynamic Creative Optimization (DCO), Feed management, Client consultation, Reporting & analytics, Troubleshooting, Private Marketplace (PMP) setup
Preferred skills
AdTech landscape knowledge, Web analytics (GA4), Tag management (GTM), AI tools in marketing
Technologies
DV360, Amazon DSP, Adform, TTD, XML, CSV, Google Merchant Center, Excel, GA4, GTM
Responsibilities
Setup and optimize programmatic campaigns across multiple channels, Implement dynamic creative strategies using product feeds, Provide tactical client consultation on targeting and budget, Create analytical dashboards and reports, Manage Private Marketplace and Programmatic Guaranteed deals, Collaborate with AdOps on tracking and technical issues
Seniority
Mid-level, hands-on IC