ADOOH Solutions, Associate Director
Core
Lead programmatic DOOH planning, commercial tracking, and client storytelling for WPP Media's out-of-home solutions.
Role type
Associate Director, Programmatic DOOH Planning & Commercial
Builds
Programmatic DOOH planning strategies, multichannel activations, and client narratives
Domain
Out-of-home (OOH) advertising, programmatic media, data-driven marketing
Deliverable
product features
Required skills
Programmatic planning, DOOH expertise, commercial forecasting, data interpretation, stakeholder education, narrative crafting, Salesforce administration, MS Office proficiency
Preferred skills
DSP hands-on experience, media planning account management background, technical adaptability
Technologies
Salesforce, DSPs, Excel, Outlook, PowerPoint
Responsibilities
Lead programmatic DOOH planning best practices and documentation; manage complex data-heavy briefs including 3PD/1PD planning and API triggers; support positioning of programmatic DOOH offers to clients; educate internal stakeholders on programmatic DOOH advantages; craft client-tailored narratives and storytelling frameworks; track commercial agreements, forecasts, and pipeline.
Seniority
Senior, hands-on IC with leadership responsibilities
