Implementation and Activation Director
Core
Lead implementation planning and media buying across Social, Search, Programmatic, and E-Commerce channels to execute and amplify client campaigns using data and automation.
Role type
Senior IC Implementation and Activation Director
Builds
Client media campaigns and activation plans
Domain
Digital media and advertising
Required skills
Performance channel expertise, stakeholder management, media landscape knowledge, strategic planning, client relationship management, team leadership, data-led optimization, media negotiations
Preferred skills
Problem-solving, clear communication, collaborative mindset, results-driven approach
Technologies
WPP Open, Open Intelligence, GroupM proprietary offerings
Responsibilities
Cultivate trusted relationships with clients at intermediate to senior levels; Construct and present future-facing Implementation plans; Lead client media audits, media negotiations, and billings forecasting; Motivate and empower direct reports; Conduct regular 1:1 check-ins, annual career conversations, and performance reviews.
Seniority
Senior, hands-on IC with leadership responsibilities
