WPP Media: Senior Associate, Programmatic, Lebanon
Core
Senior Associate managing programmatic advertising campaigns to drive sales growth for commerce clients, with a focus on Amazon DSP.
Role type
Senior Associate, Programmatic Media Buyer
Builds
Programmatic media campaigns across DSPs (Amazon, DV360, TTD)
Domain
Digital Advertising / Programmatic / E-commerce
Required skills
Programmatic campaign management, Amazon DSP expertise, Audience targeting strategies, Performance optimization, Budget management, Vendor management, Strategic planning, Data analysis
Preferred skills
Confidence in core trading platforms (Amazon, DV360, TTD), Knowledge of programmatic ecosystem (SSPs, ad exchanges, ad servers)
Technologies
Amazon DSP, DV360, The Trade Desk, SSPs, Ad exchanges, Ad servers
Responsibilities
Plan, execute, and manage programmatic campaigns across multiple DSPs; Develop and implement audience targeting strategies using first-, second-, and third-party data; Monitor and analyze campaign performance to maximize ROI; Generate regular performance reports and provide insights to stakeholders; Collaborate with external vendors and internal teams; Build data-backed strategic recommendations for client KPIs; Train and develop junior team members.
Seniority
Senior, hands-on IC with mentorship responsibilities