Director of Consumer & Product Insights
Core
Building a modern, AI-native consumer research and market intelligence capability from the ground up to support Marketing, Product, and commercial initiatives.
Role type
Director of Consumer & Product Insights
Builds
Scalable insights function, research processes, tools, and standards for fast customer learning
Domain
Travel industry, AI-enabled market research, consumer behavior
Deliverable
dashboards & analysis
Required skills
Consumer insights, market research, UX research, product research, qualitative research, quantitative research, study design, survey design, interviewing, analysis, synthesis, AI tooling, quantitative reasoning, experimentation, bias toward action
Preferred skills
Building research organizations from scratch, startup experience, travel industry experience
Technologies
AI-powered interviewing, synthesis, survey, and customer feedback tools
Responsibilities
Build insights and UX research capabilities from the ground up; Create a culture of continuous customer learning; Design and run rapid research experiments; Lead research across consumer segmentation, brand positioning, creative testing, and competitive intelligence; Design and execute rigorous qualitative and quantitative research; Experiment with new research technologies; Partner across functions to identify high-priority questions; Translate research findings into actionable insights; Create systems for capturing and sharing customer insights; Partner with data teams to connect attitudes with behavioral data; Manage external research partners
Seniority
Director, hands-on IC with team management
