Director, Insights
Core
Lead consumer research function to translate qualitative feedback, market signals, and product testing into actionable inputs for Product, Marketing, and Brand teams.
Role type
Director, Insights (Strategic/Commercial)
Builds
Strategic consumer POV, Opportunity Maps, category growth levers, and real-time consumer signal deployment systems.
Domain
Consumer Products / Apparel / Footwear / Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Consumer insights strategy, commercial strategy, brand strategy, opportunity mapping, wear-testing oversight, vendor management, team leadership, LLM clustering implementation, cross-functional influence
Preferred skills
Product psychology, DTC dynamics, storytelling with data, agile research execution
Technologies
LLM clustering tools, survey platforms, wear-testing QA systems
Responsibilities
Build strategic consumer POV and Opportunity Map framework; Partner with Merchandising on seasonal line planning and concept validation; Oversee wear-testing and QA diagnostic standards; Manage Insights budget and vendor/agency relationships; Direct implementation of LLM clustering for review sentiment and CX tickets; Coach and develop the Insights Manager.
Seniority
Director, strategic leadership with hands-on execution
