Senior Manager, Consumer Insights
Core
Leads a team to turn consumer understanding into decisions and direction for T-Mobile's marketing and product leaders, blending qualitative depth with quantitative scale.
Role type
Senior Manager, Consumer Insights
Builds
Consumer research organization, strategic insights, and actionable recommendations for business leaders
Domain
Telecommunications / Consumer Research
Required skills
Business Acumen, Business Case Development, Capability Building, Change Leadership, Coaching, Emerging Research Technology, Cross-Functional Project Management, Customer Insights, Executive Influence, Data Analysis, Market Research, Mixed-Methods Research, Qualitative Research, Quantitative Research, Storytelling, Strategic Thinking, Vendor Management
Preferred skills
Marketing research experience, Experimental research design, Syndicated research experience, Wireless/Consumer electronics industry experience, Consulting experience, Insights Automation, Data Analysis at scale
Technologies
AI-enabled analysis, automated reporting, new research methods
Responsibilities
Shape the vision and agenda for consumer insights; Lead primary research design, analysis, and synthesis; Partner with business owners to build the annual research plan; Evaluate and adopt emerging research technologies; Deliver fast-turn insights; Analyze existing consumer data; Lead, coach, and develop a team of research professionals; Manage vendor relationships and spend
Seniority
Senior, hands-on IC with team leadership
