Manager, Consumer Insights - Taste Elevation
Core
Strategic Consumer Insights Manager partnering with marketing to translate data into actionable recommendations for brand positioning, targeting, renovation, and innovation.
Role type
Manager, Consumer Insights
Builds
Insight-led strategies, consumer research programs, product innovation concepts, and communication effectiveness evaluations.
Domain
Consumer packaged goods / Market research
Deliverable
dashboards & analysis
Required skills
Strategic thinking, commercial orientation, qualitative and quantitative research design, data synthesis, vendor management, stakeholder influence, storytelling, analytical aptitude
Preferred skills
Experience with syndicated data tools (Nielsen, Circana, Mintel), managing external research partners, navigating ambiguity
Technologies
Nielsen, Circana, Mintel
Responsibilities
Shape insight-led strategy and priorities; lead consumer research programs from design to synthesis; provide actionable recommendations for product renovation and innovation; evaluate communication effectiveness; integrate primary and secondary data sources; translate complex findings into narratives; manage external research vendors.
Seniority
Manager, hands-on strategic partner
