Director, Web Growth
Core
Director of Web Growth responsible for driving web-driven GMV and blended contribution economics by managing paid search, leading CRO partnerships, and building SEO/content capabilities from scratch.
Role type
Director, Web Growth (Player-coach)
Builds
Web customer lifecycle, paid search strategy, CRO testing roadmap, SEO/content engine
Domain
E-commerce / Event Ticketing / Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Growth strategy, Paid Search (SEM) management, CRO, Full-funnel economics (CAC/LTV/AOV), Funnel analysis, Experimentation design, Vendor/Agency management, Cross-functional leadership
Preferred skills
Marketplace/Travel/Ecommerce background, Web-to-app dynamics, Pricing/promo strategy, AI fluency
Technologies
SEM platforms, Analytics tools, Experimentation frameworks
Responsibilities
Manage paid search team strategy and budget; Partner with Product on CRO and funnel optimization; Build SEO and content capability from ground up; Define web customer lifecycle and funnel metrics; Establish experimentation culture; Provide data-driven tradeoff analysis for web vs app strategy
Seniority
Director, hands-on IC with team management