Paid Media Creative Strategist
Core
Develop creative advertising strategies combining messaging with data-driven insights to drive performance across multiple brands.
Role type
Senior Paid Media Creative Strategist
Builds
Paid media campaigns (static ads, video content) for diverse brands
Domain
Digital advertising / Performance marketing
Required skills
Creative ideation, Audience research, Copywriting, Creative brief development, Performance analysis, Project management
Preferred skills
E-commerce experience, Creative production team collaboration
Technologies
None stated
Responsibilities
Research target audiences and decision-making behaviors; Identify new creative angles and testing strategies; Develop advertising hooks, headlines, and concepts; Create actionable creative briefs for various formats; Monitor and analyze campaign performance to identify patterns; Evaluate creative performance and translate insights into recommendations; Recommend creative iterations and future testing opportunities; Manage multiple brands, briefs, and deadlines; Collaborate with designers, editors, copywriters, and media buyers; Stay informed on emerging advertising trends.
