Marketing Manager
Core
Senior B2B Marketing Manager responsible for developing and executing marketing strategies, campaigns, and lead generation programs to drive revenue and brand awareness for Evanesce in North America.
Role type
Senior B2B Marketing Manager
Builds
B2B marketing programs, campaigns, and sales enablement materials
Domain
B2B Technology / SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, lead generation, brand building, budget management, marketing automation, analytics, competitive analysis, partnership negotiation, event management, content development
Preferred skills
Master's degree in business or marketing
Technologies
marketing automation platforms, web, social media, events
Responsibilities
Develop and implement B2B marketing strategies and programs to build brand awareness and support revenue generation; Gather and analyze information to identify new markets and customers; Partner with sales teams to build and activate go-to-market strategies; Evaluate and implement B2B marketing partnerships with business associations; Implement lead generation strategies leveraging automation, content, web, social, and events; Ensure consistency in branding and marketing standards; Track and evaluate key performance indicators; Identify needs for new products and services based on market trends; Coordinate promotional activities, trade shows, and sponsorships; Negotiate contracts for marketing services; Develop materials for sales and training; Collect and compile customer feedback for leadership review.
Seniority
Senior, hands-on IC
