Paid Social Specialist
Core
Build, launch, and optimize Paid Social campaigns (primarily Meta, plus TikTok, Pinterest, Snapchat, Reddit) to drive new customer acquisition and revenue growth while maintaining efficiency.
Role type
Paid Social Specialist
Builds
Paid Social campaigns across Meta, TikTok, Pinterest, Snapchat, and Reddit
Domain
Digital Marketing / Paid Social
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Social execution, Meta Ads buying, GA4, data analysis, Excel/Sheets, campaign pacing, audience management, creative rotation, pixel/CAPI health, UTM management, policy compliance
Preferred skills
TikTok Ads, Pinterest Performance+, Snapchat, Reddit, LinkedIn Ads
Technologies
Meta Ads Manager, TikTok Ads Manager, Pinterest Performance+, GA4, Bliss Point, Excel/Sheets
Responsibilities
Execute approved campaign changes within guardrails, monitor daily/weekly performance and build reports, run controlled A/B tests, maintain data quality (pixel/CAPI/UTMs), manage work queue to reduce rework and non-converting spend, document learnings and feedback
Seniority
Mid-level, hands-on IC