Product Marketing Manager - Storyby
Core
Drive end-to-end marketing funnels for AlphaNovel, a subscription-based novel and immersive audiobook platform, to increase user acquisition, conversion, and monetization.
Role type
Product Marketing Manager (B2C Subscription)
Builds
AlphaNovel platform (novels and immersive audiobooks)
Domain
Entertainment Tech / Digital Publishing
Deliverable
product features
Required skills
A/B testing, user journey analysis, conversion rate optimization, data-driven decision making, B2C subscription model expertise, Tier-1 market audience experience, Tableau
Preferred skills
Quiz funnel building, entertainment/media product experience, performance marketing collaboration
Responsibilities
Drive end-to-end marketing funnels from research to analysis; Form and test positioning and value propositions; Generate and validate hypotheses via A/B testing; Increase conversion across quiz funnels, landing pages, onboarding flows, and paywalls; Analyze user journey to identify drop-off points; Research user behavior, competitors, and market trends; Collaborate with product, content, performance marketing, analytics, and engineering teams; Own key funnel metrics and monetization indicators.
