Implementation & Activation Manager
Core
Lead media operations and strategy for highly confidential APAC game launches for EA Games, focusing on digital direct and Out-of-Home (OOH) channels.
Role type
Senior Media Implementation & Activation Manager
Builds
Media plans and campaign executions for gaming entertainment clients
Domain
Gaming entertainment / Media & Advertising
Required skills
Media planning, Digital direct media, Out-of-Home (OOH) media, Data analysis, Team leadership, Stakeholder management, Strategic planning
Preferred skills
Agile mindset, Performance ROI focus, Audience validation
Technologies
Digital direct platforms, OOH media platforms
Responsibilities
Lead day-to-day media operations for a dedicated team, Craft and execute digital direct and OOH media plans, Mentor and guide a team of three, Manage high-energy launch windows and strategic lull periods
Seniority
Senior, hands-on IC