Senior Product Manager, Account-Based Marketing & Targeted Messaging
Core
Build product capabilities for account-based marketing (ABM) and targeted messaging, deciding which accounts to focus on and delivering matched messages across channels.
Role type
Senior Product Manager (ABM & Targeted Messaging)
Builds
ABM audiences, dynamic web/email content, and engagement alerting systems for B2B manufacturing buyers
Domain
B2B Manufacturing / MarTech
Deliverable
product features
Required skills
ABM strategy, MarTech stack (CRM, automation, intent platforms), SQL, A/B testing, AI tool usage, cross-functional collaboration
Preferred skills
B2B experience, self-serve vs sales-assisted motion experience
Technologies
Salesforce, HubSpot, Demandbase, 6sense, LinkedIn, Google Ads, Snowflake, Claude, Cursor
Responsibilities
Build logic for tiered target account lists, ship ABM audiences for paid media, create segment-based dynamic content, route engagement alerts to sales, define success metrics and run A/B tests, test ABM tools
Seniority
Senior, hands-on IC