Digital Marketing Specialist
Core
Develop and implement performance-driven digital strategies to increase website traffic and optimize user conversion for BYD Automotive's electric vehicle products.
Role type
Digital Marketing Specialist
Builds
Digital marketing campaigns, SEO strategies, and website optimization for electric vehicles
Domain
Automotive / New Energy
Deliverable
product features
Required skills
Paid media management (Google Ads, Meta, Bing), Programmatic advertising, SEO strategy, Analytics (Google Analytics, Search Console), CMS management, UX/UI optimization, CRO
Preferred skills
Data-informed keyword targeting, Bid management, Audience targeting strategies
Technologies
Google Ads, Meta Ads, Bing Ads, Google Analytics, Search Console, CMS systems
Responsibilities
Develop and implement performance-driven digital strategies, Plan and optimize biddable media campaigns, Manage programmatic advertising initiatives, Drive SEO strategy, Optimize website performance, Monitor campaign performance and provide insights
Seniority
Mid-Senior, hands-on IC