AI CRM Analyst - Hybrid
Core
Build, optimize, and scale customer lifecycle programs across Latin America using AI and automation to drive activation, product adoption, retention, and business impact in a B2B fintech ecosystem.
Role type
AI CRM Analyst (Growth & Lifecycle Marketing)
Builds
Automated onboarding, activation, adoption, and retention journeys; AI-powered CRM workflows
Domain
B2B Fintech / Payments / Corporate Cards
Required skills
Lifecycle marketing strategy, CRM tool fluency (Customer.io, HubSpot, Braze), AI & workflow automation (n8n, Make, Claude), Data analysis (SQL), Experiment design, Bilingual communication (English + Spanish/Portuguese)
Preferred skills
Product-Led Growth (PLG) mechanics, Customer health tracking, Fintech domain experience
Technologies
Customer.io, HubSpot, Braze, n8n, Make, Claude, SQL
Responsibilities
Own multi-channel lifecycle initiatives end-to-end; Build AI-powered CRM workflows; Design and run lifecycle experiments; Identify lifecycle opportunities through data; Maintain data & operational quality
Seniority
Mid-level, hands-on IC