Web Product Manager
Core
Build and lead the strategy and roadmap for claude.com to drive awareness, preference, and adoption of Claude across prosumer and enterprise audiences.
Role type
Senior IC web product manager (growth & experimentation)
Builds
claude.com website and its marketing surfaces
Domain
AI / SaaS / Web Growth
Deliverable
product features
Required skills
strategic thinking, web experimentation design, conversion rate optimization, web analytics, localization strategy, cross-functional influence, prioritization judgment, quantitative instincts
Preferred skills
10+ years in web product management/growth, technical SEO knowledge, marketing technical products, shipping localized web experiences, partnering with design teams, developer-focused web surfaces
Technologies
analytics tools, funnel modeling, experimentation design
Responsibilities
Own web experience strategy and vision for claude.com; Stand up web experimentation program; Drive conversion rate optimization across funnels; Establish web analytics foundation; Lead international and localization strategy; Partner to build web experimentation tooling; Collaborate on SEO and paid channel landing page experiments; Coordinate inbound web requests and prioritize by growth impact; Build measurement story for web performance.
Seniority
Senior, hands-on IC