Programmatic Specialist - WPP Media
Core
Design, manage, and optimize programmatic media campaigns in real-time using algorithms and data-driven solutions to drive client growth.
Role type
Medior/Senior Programmatic Specialist
Builds
Programmatic media campaigns and performance reports for clients
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic campaign management, Real-time bidding (RTB), Data analysis, Strategic reporting, Client presentation, Excel proficiency
Preferred skills
DV360, Adform, New technology testing
Technologies
DV360, Adform
Responsibilities
Design, manage, and optimize programmatic campaigns; Analyze campaign performance and create reports; Collaborate with creative and digital teams; Test and implement new technologies; Prepare presentations and proposals for client negotiations.
Seniority
Medior/Senior, hands-on IC