Director, Marketplace Marketing
Core
Own marketing that drives demand on both sides of an AI-powered marketplace connecting buyers needing custom parts with a global network of manufacturing partners.
Role type
Director, Marketplace Marketing
Builds
A two-sided marketplace for custom manufacturing parts
Domain
B2B Manufacturing / SaaS
Deliverable
production ML models
Required skills
B2B marketing strategy, team leadership (5-6 marketers), growth marketing, sales enablement, supplier acquisition, reputation management, budget management, cross-functional collaboration, data analytics, AI and Martech proficiency
Preferred skills
Marketplace experience, SaaS experience, manufacturing familiarity
Technologies
Salesforce, HubSpot, Looker, Claude, Gemini
Responsibilities
Lead generation and nurture program ownership, customer advocacy and account expansion strategy, sales enablement and messaging, partner marketing strategy and acquisition, partner activation and retention, global alignment for local market adaptation, event strategy, budget management
Seniority
Director, hands-on IC with team management
