Lead, Brand Media
Core
Lead media planning, strategy, and optimization for an electric vehicle brand to build awareness and drive business outcomes.
Role type
Senior IC brand media strategist
Builds
Paid media campaigns and audience investment strategies for Scout Motors
Domain
Automotive / Electric Vehicles / Brand Marketing
Required skills
media planning, audience segmentation, channel strategy, budget allocation, agency management, media measurement, attribution modeling, stakeholder management, strategic presentation, cross-functional coordination
Preferred skills
automotive industry experience, new product launch experience, multimillion-dollar budget management, first-party data expertise, marketing mix modeling (MMM), familiarity with Nielsen/Kantar/Meta/Google/The Trade Desk
Technologies
Microsoft 365, Nielsen, Kantar, Meta Ads Manager, Google Ads, The Trade Desk
Responsibilities
Develop annual and campaign-specific media strategies; Define target audience and channel strategies; Lead media planning and budget allocation; Coordinate across Brand, Creative, Analytics, and other teams; Direct agency partners in execution; Establish measurement frameworks and KPIs; Translate insights into decision-ready recommendations; Evaluate emerging channels and investment opportunities.
Seniority
Senior, hands-on IC