Solutions Development, Director
Core
Lead the design and development of enhanced digital performance solutions for clients, focusing on Social and Programmatic Display to drive revenue and guaranteed outcomes.
Role type
Director, Solutions Development (Performance Marketing)
Builds
Best-in-market performance capabilities for Social and Programmatic Display, integrated into WPP Media Solutions.
Domain
Digital Media, Performance Marketing, Social Media, Programmatic Advertising
Deliverable
product features
Required skills
Performance marketing strategy, Social media trading, Programmatic Display trading, Cross-functional team leadership, Solution design, Stakeholder management, Commercial oversight, Project management
Preferred skills
Entrepreneurial mindset, Channel innovation, Adtech/Martech partner relationships
Technologies
Social platforms, Programmatic platforms, Adtech/Martech tools
Responsibilities
Define and lead development of performance capabilities for Social and Programmatic Display; Act as a thought leader on performance delivery and competitive landscapes; Lead cross-functional working groups to deliver prioritized developments; Engage with senior stakeholders to drive strategy and value; Network with agency practitioners to ensure channel consistency; Oversee commercial design, pricing, and margin setting; Develop and deliver a channel roadmap.
Seniority
Director, strategic leadership with hands-on solution design
