CPG Paid Advertising Strategist, Client Experience
Core
Own the execution, performance, and growth of paid advertising campaigns for clients, tying efforts to broader business goals.
Role type
Senior IC paid advertising strategist
Builds
Performance marketing campaigns across paid social and native media platforms
Domain
Digital marketing / Paid media
Required skills
Paid social media management, Paid search management, Campaign optimization, Budget management, Client communication, Data analysis, Full-funnel marketing strategy, Project management
Preferred skills
AI tool utilization, Advanced English proficiency
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production across multiple channels, Lead performance optimizations, Manage client budgets and pacing, Provide strategic insights and recommendations, Maintain client testing roadmaps, Own performance reporting and strategy communication
Seniority
Mid-level, hands-on IC