Media Manager, CPG
Core
Execute and optimize paid advertising campaigns across Meta, Google, TikTok, and other platforms for CPG and e-commerce clients, managing budgets, pacing, and performance reporting.
Role type
Paid Advertising Specialist (Direct Response)
Builds
Paid media campaigns and performance reports for client brands
Domain
Digital Marketing / E-Commerce / CPG
Required skills
Paid media execution (Meta, Google, TikTok), Direct Response strategy, Budget pacing, Data analytics, Excel, Client communication, Campaign reporting
Preferred skills
E-Commerce experience, Lead Gen/B2B experience, Google Analytics, Shopify, Additional ad platforms (LinkedIn, Pinterest), AI tool utilization
Technologies
Meta Ads, Google Ads, TikTok Ads, Google Analytics, Shopify, Power Digital Nova ecosystem
Responsibilities
Maintain flawless execution across paid advertising platforms; Operate with high ownership managing timelines, budgets, and performance; Execute and optimize paid advertising programs end-to-end; Proactively identify growth opportunities and recommend data-backed optimizations; Ensure accurate budget pacing and adherence to planned spend; Autonomously prepare and present performance reports using data storytelling; Leverage AI technologies to improve efficiency and workflows.
Seniority
Junior to Mid-level, hands-on IC