Associate Director, Paid Search
Core
Leads strategic direction for client paid search programs, serves as the primary agency voice, and drives team development.
Role type
Senior IC Paid Search Associate Director
Builds
Client paid search campaigns and strategic recommendations
Domain
Digital Marketing / Paid Search
Required skills
Paid search strategy, client relationship management, team leadership, campaign diagnostics, account architecture, bid strategy, automation implementation, new business development, attribution tools, tracking frameworks
Preferred skills
Agency experience, new business pitch creation, process improvement
Technologies
Google Ads, Microsoft Ads, SA360, attribution tools, tracking frameworks
Responsibilities
Lead and present at client-facing meetings including reporting and strategic reviews, Manage and mentor Supervisors, Strategists, and Analysts, Oversee account architecture and bid strategy across client portfolios, Participate in new business pitches and account audits, Evaluate and implement tools and automation, Provide QA and constructive feedback on team deliverables
Seniority
Senior, hands-on IC with leadership responsibilities