Sr. Manager, User Acquisition
Core
Senior Manager owning strategy and execution of mobile user acquisition to drive app installs, ROAS, and downstream GMV for a live event ticketing platform.
Role type
Senior Manager, User Acquisition (Growth)
Builds
Mobile app user base and event ticket sales
Domain
Consumer marketplace / Live events / Ticketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social and mobile acquisition strategy, ROAS optimization, audience segmentation, attribution modeling, experimentation design, cross-functional partnership, privacy-constrained measurement, budget management
Preferred skills
Marketplace/travel/ticketing experience, retargeting, incrementality analysis, SKAdNetwork, MMM, AI-enabled acquisition workflows
Technologies
Meta, TikTok, Apple Search Ads, Google App Campaigns, MMPs, SKAdNetwork
Responsibilities
Own install volume, ROAS, and downstream GMV performance; Manage and optimize campaigns across Meta, TikTok, Apple Search Ads, and Google App Campaigns; Partner with Data teams on segmentation and user quality frameworks; Collaborate with Product teams on post-install conversion; Drive experimentation in audience strategy, bidding, and creative; Contribute to attribution and measurement initiatives; Build reporting frameworks for Growth leadership
Seniority
Senior Manager, hands-on individual contributor
