Senior Manager, Paid Search
Core
Own end-to-end strategy, execution, optimization, and measurement of a multi-million-dollar paid search portfolio to drive acquisition for live event ticketing.
Role type
Senior Manager, Paid Search (Individual Contributor)
Builds
Scalable paid search campaigns across Google Ads, Microsoft Ads, and Performance Max for high-intent transactional events.
Domain
Digital Marketing / Paid Search / Event Ticketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads, Microsoft Ads, Performance Max, SA360, bidding systems, attribution, incrementality, keyword strategy, audience targeting, query management, reporting automation, cross-functional collaboration, experimentation mindset
Preferred skills
Ticketing/travel marketplaces, MMM environments, mobile-web conversion funnel optimization, AI fluency in search workflows
Technologies
Google Ads, Microsoft Ads, Performance Max, SA360
Responsibilities
Own ROAS, efficiency, and growth targets across a multi-million-dollar paid search budget; Develop and optimize campaign architecture; Build and refine keyword strategy, bidding frameworks, and audience targeting; Audit and direct automated bidding systems; Partner with Product to improve post-click conversion; Collaborate with Data teams on attribution and measurement; Identify new growth opportunities; Build reporting frameworks for leadership.
Seniority
Senior Manager, hands-on IC with strategic ownership
