Senior Data & Insights Executive
Core
Senior data analyst driving campaign tracking, governance, and insights for global brands within a media agency.
Role type
Senior IC data analyst (media/agency)
Builds
Campaign tracking documents, data reports, and strategic recommendations for media investments
Domain
Media & Advertising
Deliverable
dashboards & analysis
Required skills
Data analysis, KPI definition, trend analysis, data visualization, Excel/Google Sheets, SQL or scripting, data governance, stakeholder communication
Preferred skills
Agency environment experience, mentorship of junior analysts, process improvement, BI tool customization
Technologies
Benchmark Index, Performance Analyser, Deliverables Calculator, BI tools, Excel, Google Sheets
Responsibilities
Manage complex campaign tracking configurations and enforce data governance standards; Build and customize dashboards to visualize campaign performance; Analyze campaign data, competitor performance, and consumer sentiment to provide strategic recommendations; Troubleshoot data issues and optimize reporting workflows; Mentor junior team members on analytical techniques and best practices.
Seniority
Senior, hands-on IC with mentorship responsibilities