Manager, Brand Marketing, Fragrance– Americas
Core
Lead regional marketing strategy and execution for the Core Fragrance business across the Americas, driving brand desirability and growth.
Role type
Manager, Brand Marketing
Builds
Integrated go-to-market strategies, campaign plans, and promotional offers for fragrance products
Domain
Beauty industry, Fragrance category
Deliverable
product features
Required skills
Market research, pricing strategy, integrated marketing strategy, budget management, cross-functional partnership
Preferred skills
Beauty industry experience, Bachelor's degree in marketing
Technologies
Circana, Nielsen NIQ
Responsibilities
Lead regional promotions and pricing strategy; conduct market research to identify trends and consumer insights; develop integrated Americas GTM strategy for fragrance launches; manage brand marketing budgets and agency partners; partner with sales and commercial leadership for retailer meetings.
Seniority
Manager, hands-on IC