Marketing Manager | Fitness First | Sydney, CBD
Core
Lead end-to-end marketing strategy and execution for Fitness First Australia, driving brand growth, member acquisition, and retention across paid, owned, and earned channels.
Role type
Senior Marketing Manager (B2C Consumer Brand)
Builds
Integrated marketing campaigns, product launches, club openings, and member lifecycle communications
Domain
Health & Wellness / Fitness Industry
Deliverable
product features
Required skills
Full-funnel marketing strategy, brand management, digital performance marketing, media planning, agency management, budget oversight, data analysis, team leadership
Preferred skills
Monday.com proficiency, B2C premium brand experience
Technologies
Google Analytics, Google Ads, Meta platforms
Responsibilities
Develop annual marketing strategies, own campaign calendar, act as brand guardian, lead digital marketing performance, manage marketing budgets, coach and develop team members
Seniority
Senior, hands-on leadership