Implementation & Activation Lead (SEM)
Core
Senior performance leader responsible for implementation planning, activation, optimization, and measurement of Search and broader performance channels for the Suncorp portfolio, ensuring media investment connects to measurable business outcomes.
Role type
Senior IC performance media lead (Search, Social, Programmatic, AI-driven)
Builds
Integrated performance media products and omnichannel activation frameworks for Suncorp brands
Domain
Digital marketing, performance media, insurance
Required skills
Strategic leadership, Search and performance channel expertise, data analytics, client advisory, team leadership, commercial acumen, AI and automation fluency, omnichannel integration
Preferred skills
Agentic marketing knowledge, thought leadership, innovation program management, publisher/platform relationship building
Technologies
Open Media Studio, AI platforms, automation tools
Responsibilities
Provide strategic direction on Search and performance channels; build partnerships with Suncorp Performance team to integrate media, CX, and CRO; translate complex performance data into actionable business recommendations; lead experimentation frameworks and test-and-learn initiatives; inspire and coach a high-performing performance team; position Open Era and Suncorp as market leaders in performance media and search innovation.
Seniority
Senior, hands-on IC with leadership responsibilities