Senior Associate, Programmatic
Core
Support teams in creating and executing programmatic media plans using industry-leading media technology platforms to drive client growth.
Role type
Senior Associate, Programmatic Media Operations
Builds
Programmatic media activations and campaign optimizations for client accounts
Domain
Digital advertising and programmatic media
Required skills
Programmatic media planning, DSP management (DV360, The Trade Desk), budget management, campaign trafficking, ad-hoc analysis, publisher relationship management, digital ad technology platforms (Ad Servers, DMPs, Verification tools), team management
Preferred skills
Familiarity with programmatic or digital media platforms, Microsoft Excel proficiency, analytical abilities
Technologies
DV360, The Trade Desk, Ad Servers, DMPs, Third-Party Verification tools
Responsibilities
Implement client campaign objectives into programmatic activation strategies, manage campaigns within DSPs ensuring effective budget pacing and optimization, own operational tasks including billing and creative trafficking, maintain reports and conduct ad-hoc analysis, build relationships with digital account teams and publishers, train and manage entry-level team members
Seniority
Senior, hands-on IC with team management