Senior Manager, Trade Marketing (Global GTM & Channel Strategy)
Core
Lead execution of global go-to-market plans and channel governance for a beauty brand, translating strategy into actionable launch programs and ensuring cross-functional alignment.
Role type
Senior Manager, Trade Marketing (Global GTM & Channel Strategy)
Builds
Global launch calendars, commercial readiness programs, channel governance frameworks, and sell-in materials
Domain
Beauty / FMCG
Deliverable
product features
Required skills
Trade marketing, project management, cross-functional coordination, commercial storytelling, S&OP processes, distributor operations, market intelligence
Preferred skills
None stated
Technologies
None stated
Responsibilities
Drive execution of global GTM plans and channel governance workstreams; Own the global launch calendar; Lead cross-functional GTM planning forums; Execute channel strategy including assortment tracking and pricing compliance; Develop commercial storytelling materials and sell-in decks; Support S&OP processes; Manage distributor market operations
Seniority
Senior Manager, hands-on IC