Measurement Analyst, Fusepoint
Core
Manage and recommend modern measurement strategies for marketing campaigns, utilizing statistical modeling, experiment design, and attribution-based measurement to drive business outcomes.
Role type
Senior Marketing Measurement Analyst
Builds
Marketing campaign performance insights and measurement frameworks
Domain
Digital Marketing Analytics & Attribution
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical modeling, Experiment design, Customer analysis, Attribution modeling, Data analysis, Data visualization, SQL, R, Python, ETL
Preferred skills
GA4, Google Tag Manager, Adobe Analytics, Ad platform reporting, Server-side tracking
Technologies
R, SQL, Python, Looker, Tableau, PowerBI, Excel, Funnel.io, Fivetran, Asana, Nova ecosystem
Responsibilities
Utilize large datasets to identify performance insights and improvement opportunities; Communicate findings to stakeholders with actionable recommendations; Perform stats-based performance forecasting; Employ AI technologies to optimize business processes; Leverage the Nova ecosystem for departmental tasks.
Seniority
Mid-Senior, hands-on IC
