CPG Paid Social Specialist, Client Experience
Core
Execute and optimize paid advertising campaigns across Meta, Google, TikTok, and other platforms for e-commerce and direct response clients.
Role type
Paid Social Specialist (Client Experience)
Builds
Paid media campaigns and performance reports for client brands
Domain
Digital Marketing / Paid Social / E-Commerce
Deliverable
product features
Required skills
Meta Ads, Google Ads, TikTok Ads, Google Analytics, Shopify, Advanced Excel, Data Analytics, Campaign Management, Budget Pacing, Client Communication
Preferred skills
Direct Response Marketing, Agency Experience, Lead Gen, B2B, LinkedIn Ads, Pinterest Ads, Strategic Thinking, AI Tool Utilization
Technologies
Meta, Google, TikTok, Google Analytics, Shopify, Power Digital Nova Ecosystem (Power Circuit, nova Creative Affinity)
Responsibilities
Maintain flawless execution and QA across paid advertising platforms; independently manage timelines, budgets, and pacing; execute end-to-end campaign optimization and reporting; proactively identify growth opportunities and test hypotheses; present performance insights using data storytelling; leverage AI tools for workflow efficiency.
Seniority
Junior to Mid-level, hands-on IC