Retail Media Manager
Core
Define and optimize Retail Media investment strategy to maximize advertising revenue and digital ecosystem growth for a major FMCG client.
Role type
Retail Media Manager
Builds
Full-funnel campaigns on Amazon and other retailers
Domain
Retail Media / FMCG / Digital Advertising
Required skills
Retail Media strategy, Amazon Ads (Sponsored Ads, Brands, Display, DSP), Self-service platforms (Citrus, Criteo), Test & Learn execution, Competitive analysis, Strategic negotiation
Preferred skills
Third-party automation tools (Pacvue, Skai), Data clean rooms (Amazon Marketing Cloud)
Technologies
Amazon DSP, Amazon Marketing Cloud, Citrus, Criteo, Pacvue, Skai
Responsibilities
Define and optimize Retail Media investment strategy to reach business KPIs; Plan full-funnel campaigns on Amazon and other retailers; Use advanced analytics to generate insights and measure incremental impact; Orchestrate internal and external teams for integrated activations; Identify opportunities and execute Test & Learn plans; Present and commercialize advertising offers to clients and agencies
Seniority
Mid-level, hands-on IC