Market Research Lead
Core
Lead consumer and market research strategy for a portfolio of Web3 and blockchain developer products, providing insights to inform marketing and GTM decisions.
Role type
Senior Market Research Lead
Builds
Global category reports on Web3/crypto, brand tracking surveys, and research plans for developer and consumer audiences.
Domain
Web3, Blockchain, Consumer Goods, Tech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Market research strategy, quantitative and qualitative research, survey design, vendor management, stakeholder collaboration, matrix organization navigation, multi-brand project management
Preferred skills
Experience with developer or blockchain developer audiences, Web3/crypto industry exposure
Technologies
Survey tools, research platforms, data analysis tools
Responsibilities
Devise and execute consumer and market research strategy, design and activate global category reports, lead brand tracking surveys, manage research agencies, collaborate with cross-functional teams to inform marketing decisions
Seniority
Senior, hands-on IC
