Senior Paid Advertising Strategist - Ecommerce
Core
Lead performance marketing strategy and execution for high-value ecommerce accounts, driving measurable business outcomes through expert channel management and advanced measurement.
Role type
Senior Paid Advertising Strategist (Ecommerce)
Builds
Performance marketing campaigns and strategic insights for leading and emerging brands
Domain
Ecommerce / Digital Performance Marketing
Required skills
Performance marketing strategy, campaign planning and optimization, budget pacing, QA, attribution and incrementality analysis, client communication, project management, bid optimization, keyword research, ad copy development, funnel marketing
Preferred skills
AI tool integration, mentoring junior talent, new business appraisal
Technologies
Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Google Analytics, Power Digital Nova ecosystem
Responsibilities
Lead performance marketing strategy and execution across marquee accounts; Conduct thorough QA to prevent revenue-impacting errors; Ensure accurate budget pacing and advise on changes; Analyze campaign data to develop actionable insights; Maintain client testing roadmaps and manage experimentation cadence; Escalate performance risks early; Mentor junior talent and support team growth; Complete new business appraisals for the paid advertising product.
Seniority
Senior, hands-on IC with mentorship responsibilities
