Reporting Analyst, CPG
Core
Create automated reports and deep-dive analyses for eComm, B2B, and B2C clients to translate marketing data into actionable business insights.
Role type
Reporting Analyst (Marketing Analytics)
Builds
Automated performance reports, weekly/monthly/quarterly decks, and data visualizations for client marketing campaigns.
Domain
Digital Marketing / E-commerce / B2B / B2C
Deliverable
dashboards & analysis
Required skills
Data analysis, data visualization, statistical concepts (regression, test/control), data storytelling, digital marketing metrics, campaign structures, client communication, independent work, attention to detail
Preferred skills
AI tool integration, ecosystem platform usage
Technologies
Google Sheets, Meta Business Manager, Google Ads, Google Analytics, Looker, Tableau, PowerBI, Google Data Studio
Responsibilities
Build and maintain automated reports across marketing channels; Access and analyze data from marketing platforms to identify performance insights; Create and update performance decks with data storytelling; Conduct deep dive analyses to uncover optimization opportunities; Transform complex data into clear visualizations for clients; Utilize AI technologies and internal ecosystems to enhance reporting capabilities
Seniority
Mid-level, hands-on IC
