Reporting Analyst, CPG
Core
Create and maintain automated marketing reports and deep-dive analyses to translate complex campaign data into actionable insights for client business performance.
Role type
Marketing Analytics Reporting Analyst
Builds
Automated performance reports, weekly/monthly/quarterly decks, and data visualizations for eComm, B2B, and B2C clients
Domain
Digital Marketing Analytics & Data Visualization
Deliverable
dashboards & analysis
Required skills
Data analysis, data storytelling, digital marketing metrics, campaign structure analysis, statistical concepts (regression, test/control), data visualization, advanced Excel/Google Sheets, marketing platform navigation
Preferred skills
AI tool integration, Nova ecosystem utilization
Technologies
Meta Business Manager, Google Ads, Google Analytics, Looker, Tableau, PowerBI, Google Data Studio, Google Sheets
Responsibilities
Build and maintain automated reports across marketing channels; Access and analyze data from marketing platforms to identify performance insights; Create and update performance decks with data storytelling; Conduct deep dive analyses to uncover optimization opportunities; Transform complex data into clear visualizations for clients; Utilize AI technologies and the Nova ecosystem to enhance reporting capabilities
