CPG Paid Advertising Strategist, Client Experience
Core
Own execution, performance, and growth of paid advertising campaigns for clients across multiple channels, tying efforts to broader business goals.
Role type
Mid-level paid advertising strategist (agency)
Builds
Paid media campaigns (social & native platforms) for client brands
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, bid optimization, keyword research, ad copy development, full-funnel marketing strategy, budget management, performance reporting, client communication, project management, data storytelling
Preferred skills
AI tool utilization, cross-channel collaboration, strategic experimentation
Technologies
Google Ads, Bing Ads, Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z builds and production across channels; optimize campaigns for performance improvements; manage client budgets and advise on pacing; provide proactive strategy recommendations and insights; maintain client testing roadmaps; escalate performance risks; communicate strategy and results to clients and internal teams.
Seniority
Mid-level, hands-on IC